Our Team

Gerardo Adrogué

Product Tests, Concepts, Prices, Statistics

Lucila Falus

Retail, Services and Media

Melchor Armesto

Consumer Satisfaction and Experience Studies

Ignacio Pfingsthorn

Product Development, Technical Studies and Consumer Habits.

Alejandro Wyczykier

Qualitative Analysis and Ethnographic Studies. Specialist in Digital Communities

Viviana Barcesat

Product Tests and Brand Communication

Barbara Corrales

Qualitative Analysis, Semiotics and Ethnographic Studies

Adriana Neves

Qualitative Analysis and Ethnographic Studies

Gabriela Cittanti

Accounting and Financial Management

Mariano de Martino

Consumer Experience and Digital Platform

Lucia Ongay

Product test

Federico Adrogué

Technical Studies and Product tests

Matías Grimson

Technical Studies and Product tests

Gabrielle Stein

Qualitative Analysis and Ethnographic Studies

Jerónimo Magnarelli

Consumer Experience and Digital Platform

Mariel Massera

Fieldwork and Logistics

Ramiro Lastra

Product Test

Rocío Alurralde


Nicolás Rosinke

Product Test

Raúl Palacín

Networks and Systems

Erica Oliva

Logistics and Operations

Roxana Santos

Logistics and Operations

Merlina González

Programming and Databases.

Leonardo Cittanti

Programming and Databases.

Pablo Baez


Rebecca Wolpin

In-House Translator

Nahuel Sabio

Campo e Logística

Andrea Barabás


Priscila Acosta

Administrative Assistant

Our Story

KNACK is a market research and consulting firm with 15 years of experience. Beginning in 2002, we have welcomed the challenge of providing services throughout Latin America and since 2006 have our own offices in Argentina, Brazil and Mexico. One of our top areas of expertise is FMCG concept and product testing. In fact, recognized for our work in this area, we have been selected as a preferred supplier for various markets in the region by Unilever, Mondelez, Tetra Pak and Danone. Starting in 2010, in response to our clients’ needs, we expanded our services to cover the United States, Europe and Asia. With the recent addition of the principal markets in Africa, we have become one of the few companies specializing in FMCG concept and product testing across the globe with specially developed tools such as our KNACK Rapid Product Testing.

Customer Experience studies is another of our areas of excellence. We began developing them specifically for the banking and financial market (2005), where we have earned the recognition and trust of the sector’s main institutions which have relied on KNACK to not only carry out ad hoc studies within the industry, but also for the largest syndicated study ever conducted in the region. Our clients include BBVA, ​ICBC​,​ ​C​iti, Itaú​,​ Galicia​, Credicoop Bank and America​n Express​. These Customer Experience studies inspired us, starting in 2012, to fully incorporate all the advantages and opportunities available using new information and communications technologies. The result is that we now have a unique tool for today’s markets, useful for any company providing mass market services, which can measure, monitor and manage customer experiences in real time on an ongoing basis.

KNACK Research has consolidated its position in the market over the past two years. Our DNA, our motivating principles, not only forms the basis of our existence but also defines our growth and development. Innovation: our team of professionals is dedicated to creating faster, more attractive and increasingly efficient solutions for our clients. Quality: our company is certified in ISO-9001 quality management guidelines and in ISO-20252 quality standards governing sector activities. Flexibility: we have the human and material resources necessary to adapt to the needs and demands of our clients. Perspective: highly-experienced professionals, the knowledge and capacity to understand our clients’ specific needs without losing sight of the context in which they arise.