KNACK – Consulting and Market Research

Market research experts in Product Testing

We help global brands make confident product decisions through concept & product testing,
packaging and fragrance evaluation, and consumption
studies - powered by agile methodologies and digital solutions.

Talk to an expert

Explore Product Testing

Areas of specialization

Focused expertise to support product development, renovation, and launch decisions.

Concept & Product Testing

Fast, reliable insights to guide product development and reduce launch risk.

Packaging & Fragrance Tests

Evaluate performance, preference, and sensory response to optimize choice.

Consumption Studies

Understand usage behavior in real context to improve adoption and satisfaction.

Trusted by leading global companies

We partner with some of the world’s most demanding organizations to deliver consistent, high-quality product testing.

20+ years of market research experience.

Innovation-driven mindset.

Certified quality standards.

Flexible and agile execution.

Global project delivery.

See our clients

With KNACK, market research is easier, faster,
more useful and accessible.
We are here to help you.
Do it right. Do it with KNACK!

Product Testing

Product testing designed for confident decision-making.

We design product testing that drives confident decisions, from early screening to optimization and renovation, delivering clear direction and actionable recommendations. Across all research designs - from simple tests to advanced methodologies - we apply a single global standard of quality, grounded in deep expertise in international protocols, guidelines, and action standards to ensure consistency in every market.

Concept & Product Testing.

Habits & Usage.

Consumption Studies.

Claim support research.

Shopper understanding.

Price sensitivity.

Online Communities.

Real time research

ONLINE DASHBOARDS FOR FASTER PRODUCT TESTING REPORTING & INSIGHTS.

Collect, process, and visualize results in real time to speed up decision-making and streamline study management.

Specially designed for product testing.
Personalized design for each client & project.
Easy to use.
Available 24 hs. after fieldwork finishes.
AS analysis.
Red flags analysis for product penalizations.
Download toplines online (.ppt) & raw data.
Significant Differences + Advanced Statistical Analysis.
Unlimited Users.
Online 3 month for free.

NEXT-GENERATION MARKET RESEARCH AGENTS.

Built on more than 20 years of market research experience, KNACK AI combines human expertise and Artificial Intelligence to accelerate workflows, improve consistency, and deliver actionable insights faster.

Research Proposal Agent
Designs research proposals aligned with each project’s objectives, methodology, and budget.
Survey Design Agent
Builds clear and efficient questionnaires, optimized to capture answers that truly solve your research questions.
Data Intelligence Agent
Analyzes and connects quantitative and qualitative data, identifying key results and trends that drive better decisions.
Insight & Action Agent
Transforms research findings into clear, actionable insights and concrete recommendations that guide smarter business decisions.

KNACK AI-EMPOWER YOUR INSIGHTS USING AI-DRIVEN MARKET RESEARCH.

AI included in all product testing studies to identify patterns in spontaneous discourse and video feedback, delivering insights faster while preserving the consumer voice.
Apply agile principles to concept and product development, enabling rapid prototyping, testing, and reformulation based on real-time and insightful data.

Talk our team

Request a demo and see our proposal!

LET´S GO

Quality & Security

Quality-certified, security-focused delivery

KNACK operates under internationally recognized standards for research quality and processes.

Information security governance

We support large-scale global projects with strong policies and controls for data handling and protection.

Third-party information security assessment (TIA) for major companies.
Cloud security and access management.
Encryption and secure data handling.
Documented processes and governance.

Coverage

Global research with local perspective

KNACK has its own offices in Argentina, Brazil, Mexico, United States
and an established network of fieldwork providers
in selected markets around the world.

In the past 10 years we have consolidated our position as
a boutique market research agency working for
major global clients, and have expanded
our services to cover the United States, Europe and Asia.

To date, we have successfully completed over 2000 projects
around the world!

LATIN AMERICA
Mexico – Honduras –
Panama – Guatemala –
El Salvador – Ecuador –
Dominican Republic –
Costa Rica –
Venezuela – Colombia –
Brazil – Peru –
Bolivia – Chile –
Paraguay – Uruguay –
Argentina.