More about our Product Testing tools
Products
Find out how to improve the products and services that consumers buy.
KNACK RPT
Rapid Product Testing
The most efficient tool in the market to conduct product tests.
- Online Dashboard for clients.
- Drastically reduces total amount of time spent.
- Immediate response from consumers regardless of when & where product use takes place!
- Instant interactions with consumers during product experience.
- Constant updates on results throughout the testing process.
- Access final results immediately.
KNACK KE(x)
Customer Experience Platform
Online tool that enables real-time monitoring of consumer experience.
Listen to your consumers and analyze their opinions, needs, feelings, behaviors, and expectations. Take decisions based on research-derived insights.
- More than 250.000 daily interactions in top-tier companies such as BBVA, Banco Itaú Argentina, Banco Itaú Paraguay.
- Get instant customers feedback.
- Ask to all (no to a small sample).
- Multiple touchpoints and processes.
- Close the loop within KE(x).
- User profile visualizations.
- Manage each process: early alert management system.
- Tailor made development for each organization.
KNACK QOC
Qualitative Online Communities
See how consumers live, think and feel.
Make decisions based on insights obtained first-hand from real people!
Dedicated online panel for small communities. Consumers comply with tasks and activities designed according to specific research objectives:
participants upload real-life videos and photos, conduct web searches, share opinions via chat and much more.
Ideal for concept & product testing, in-depth consumer understanding, detecting new trends, sparking inspiration & learning more about consumer realities.
- Active and individualized moderating. Moderators are highly trained in qualitative research.
- They post instructions for tasks and carry out a detailed tracking of responses.
- They deliver follow-up questions throughout the day to delve deeper into each answer.
- Each moderator is responsible for no more than 15-18 participants so they have time to follow up with each participant.
KNACK SMART DATA
Transforming big into value
Analyze consumers social networks posts and interactions using AI techniques and Big Data procedures.
- Smart Data is a product designed to understand the expectations, values, habits and preferences of consumers by analyzing their social network posts and interactions. Artificial intelligence techniques and Big Data procedures help us understand human actions and behaviors.
- We do a Pre-Recruitment of a representative sample of the target. Then we’re able to collect consumers’ personal information and interaction from their social networks.
- Companies need solid understanding and knowledge of their consumers. Social networks can provide us with that information. These platforms tell us what consumers are doing and thinking.
- We use microtargeting to find out what, how and who to sell to. By decoding consumer behavior, we can recommend the best way for our clients to reach them.
KNACK VICE
Virtual Interactive Consumer Experience
Virtual reality increases market research power by enabling consumers a deeper understanding of the innovations that brands are creating and building.
Virtual reality transports consumers to the future.
VICE is the tool for that voyage.
- Faster and more agile research.
- Enable consumers to experience and explore innovations before they are built.
- Significantly reduced costs: avoid time and expense in producing multiple physical prototypes or POS layouts.
- Immersive experience improves and enhance consumer experience in testing. Survey is on the experience!
- Multiple applications (store design, product layout, POP impact on brand recognition and sales, etc.).
